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Lisbon, Portugal, 10. November – Die World e-Cigarette Users Alliance (WVA), a global e-cigarette rights organization, has proposed a 7-step plan to the Portuguese government, to address the problem of tobacco consumption.

In the context of the next update of the European Tobacco Products Directive and the implementation of the Portuguese anti-cancer program (ENLCC), which aims to define strategies to combat tobacco consumption in Portugal, have the WVA and its Portuguese partners Associação Portuguesa de Vaporizadores (APORVAP) and Ohms do Vapor made a series of recommendations to policymakers, to advance harm reduction as part of the Portuguese strategy to combat cancer.

The 7-step plan includes recommendations for

1.Portugal has clearly committed, reduce the harm caused by tobacco.

2.Promoting e-cigarettes as a smoking cessation tool.

3.Exclusion of e-cigarettes from smoke-free zone restrictions.

4.Avoid higher taxes on e-cigarette products and reduce excessive taxes on liquids for these products as quickly as possible.

5.Reject the ban on flavors and do not limit the choice of nicotine content in liquids.

6.Make e-cigarettes accessible to adults while introducing age restrictions, to prevent consumption by minors.

7.Promoting tobacco harm reduction in EU institutions and legislation.

“Every year more than die in Portugal 13.000 People suffer from the consequences of tobacco consumption. There are multiple possibilities, Effectively helping smokers, to stop smoking, and E-cigarettes have proven to be the most successful means so far. We need a modern and open legal framework, which takes into account the success of these alternatives in reducing cancer incidence. While the Portuguese government is drafting the ENLCC strategy, we offer the government 7 integrated measures to successfully combat tobacco-related cancer. Portugal can become a world leader in tobacco harm reduction by introducing consumer-friendly adjustment regimes”, said Michael Randall, Director of the World e-Cigarette Alliance.

“Portugal currently has the highest tax on e-liquid consumption in Europe, die 3,23 € pro 10 ml is, and the government intends, this sentence per year 2023 to increase. Such tax regulations discourage consumers, Buy liquids and switch to e-liquids”. Cristiano Batista, President of APORVAP, said: “There are alternatives, which are less harmful than traditional smoking. Portugal needs modern ones, risk-based tax regulations, to reduce the burden on consumers and support Portugal's public health objectives.”

“Unfortunately, there are many misconceptions about e-cigarettes and vaping in the media, among political decision-makers and among health professionals. At Ohms do Vapor we provide the public with reliable information about tobacco alternatives, but that is not enough. Portugal needs a national education campaign on the benefits of tobacco harm reduction, if the government wants to achieve its stated goals. The 7-step plan developed by the WVA supports the needs of the public and should be considered by the government”, said Ohms do Vapor.

7 Steps to reduce smoking in Portugal is part of the World Vapers Alliance's pan-European harm reduction campaign #BackVapingBeatSmoking